ebay
we've got it
Client:
ebay
Year:
2023
Type:
Motion
,
Identity
The rare, the retro, the totally random. We’ve got it.
Project Description
This stop-motion spot repositions eBay with a fresh, modern tone, one rooted in playfulness and possibility. Using animated objects that span the nostalgic, the practical, and the delightfully random, the ad visually brings the brand’s promise to life: *“We’ve got it.”* Each item bounces into place, forming the iconic eBay logo letter by letter, showing that no matter what you're looking for, from the rare to the everyday, eBay is where discovery feels fun again. The motion design and vibrant visuals signal a shift away from transactional toward joyful, reimagining eBay as a platform that sparks curiosity, not just purchases.
Credits
Art Direction & Copywriting
:
Evelyn Venezky
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