Get in the Loop.
Client:
Year:
2025
Type:
Digital
,
Campaign
Try the Loop, and seamlessly bring your visual world back into focus.
Project Description
Amid declining trust and engagement driven by algorithmic fatigue, this project introduces “Loops”—a new Instagram feature designed to reignite curiosity, deepen content discovery, and reframe social currency.
Targeting users aged 18–34, the campaign responds to calls for more intentional content spaces by positioning Loops as a home for thought-starters, not scroll-stoppers. With a multi-phase rollout including UGC activations, interactive billboards, and in-feed storytelling, Loops aims to reward insight over influence, transforming the way users connect, explore, and feel seen on the platform.
Credits
Art Director & Copywriter
:
Evelyn Venezky
Art Director
:
Jojo Perell
Art Director
:
Max Fallenius
Project Manager
:
Rachel Lee
