Simpill

Each year, over 1.3 million Americans are harmed by over-the-counter medication errors—often due to confusing packaging and unclear labeling. This brand identity was built to solve that. I created the full packaging system from the ground up, crafting a visual language that brings radical clarity to generic meds. Bold typography, intuitive color coding, and minimal, no-nonsense layouts turn the OTC aisle into a space that feels safe, smart, and easy to navigate. More than design, it’s a strategic solution to a public health problem hiding in plain sight.