LA metro
28' Olympics | A new way to travel
Client:
LA metro
Year:
2022
Type:
Creative Direction
,
Campaign
Two phases of the campaign. Part (1) Bring LA together, (2) Bring the world together
Project Description
LA Metro is the main public transportation agency serving Los Angeles County, operating buses, subways, light rail, and bus rapid transit. It was formed in 1993 through a merger of two regional transit agencies.
The Metro Rail system includes six lines connecting key parts of the city, including Downtown, Santa Monica, and soon, LAX.
LA has a massive public transportation system, but few people actually use it. So we aimed to reinvigorate the LA metro framing it as a way to take back time in your life and travel different.
Credits
Design & Copywriting
:
Evelyn Venezky
Motion Graphics / Video Editor
:
Max Fallenius
Design
:
Paula Carrillo
Strategy
:
Paula, Evelyn, Max
